One woman, somewhere in the world, becomes a victim of sex trafficking, forced prostitution, gender-based violence, or maternal mortality every 90 seconds. A transmedia project of unprecedented proportion has been developed to address this heinous reality.
Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the acclaimed book by Pulitzer Prize-winners Nicholas Kristof and Sheryl WuDunn, is the centerpiece of the project which includes a four-hour PBS miniseries, mobile games in India and Africa, websites and educational materials, and a social action game coming to Facebook in November.
The global Half the Sky movement was founded to address "the central moral challenge of our time," stopping the oppression of women and girls worldwide.
The Half the Sky Facebook game was developed by Frima Studio with social games leader Zynga contributing "significant staff time" to the production team working on the game. Zynga has encouraged its gamers to contribute over $12 million to global non-governmental organizations to improve lives through partnerships with nonprofits.
The PBS series, airing October 1 and 2, features Kristof, WuDunn, and six celebrity activists including Diane Lane, America Ferrera, Olivia Wilde, and Nicole Kidman as they travel to nine countries to see the problems and the solutions first-hand. The project is supported by the Ford Foundation, UN Foundation, Rockefeller Foundation, and the National Endowment for the Arts.
Learn more at Sheila Shayon's brandchannel article: Zynga, Facebook, and PBS Join Forces to Fight Human Trafficking.
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